Position: Corporate Marketing & Graphic Design Intern

Brief: Name and develop brand guidelines for LV’s first student development in Florida, Sweetwater, set to open Summer 2023 across from the University of Florida’s campus. This modern, boutique, art-deco style project aimed to attract UF students, whose demographic is middle class college students, majority female. A huge goal was to not be like just any other student housing development: we wanted people to be excited and understand how dreamy and beautiful the interiors are, and convey a vibe unlike any other cookie-cutter student housing development.

Execution: Based on the brief, we named the development Sweetwater after the Sweetwater Wetlands Park, a popular destination for students and locals to get outside and explore the nature, contrary to the busy campus lifestyle. Built the brand to reflect the modern art deco interiors and the spaces where students can learn and dream together, experience all the firsts and achieve their goals without limits.

After conceptualizing and designing brand identity, executed and coordinated an extensive number of design projects to bring the brand to life.

Deliverables: Brand Identity (naming, conceptualization, strategy) Brand Development, Signage (fence wrap, interior and exterior leasing signage, building signage) Print Collateral (brochures, flyers, floorplan and siteplan decks, business cards) Digital (paid social, display ads, email campaigns, SEO-optimized blogs) Merchandise, Packaging, Creative Direction of photoshoots, and maintaining all print, social, and digital needs.

Results: Won in the Professional AAF ADDY (NCFL) 2023 – Judges’ Choice, Best in Sales and Marketing, Gold in Integrated Brand Identity, Gold in Brochure Design, Silver in Web Design.

Process:

Logo concepting, sketching, moodboarding, many logo and brand iterations!

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IBM (International Business Machines)

Position: Design Intern, Blue Studio

Create and design set guidelines for all of IBM’s product demo websites through extensive UX research, wireframing in
Figma, utilizing storytelling and UI elements to prototype recommendations, ensuring successful execution and distribution of product demos.

We were tasked to create a standardization for all of IBM’s product demos, whether it be software or hardware. All of IBM’s product demos are all over the place, whether it be on their media center, product pages, or various other channels. After talking to all of our stakeholders, including our project managers, everyone in the Blue Studio, Product Designers, Product Engineers, UI designers, etc. we did heavy UX research with competitors and non-industry companies with their product demos, eventually landing on our need to streamline the user journey and also standardize how clients will interact with demos. Three main things we needed to integrate across all product demos: Organized Distribution, UI highlighting, and compelling storytelling. We brought this to life through Figma.

Deliverables:

Create set guidelines of standardizing distribution and execution of IBM’s product demos.

• Created a survey page to intercept users before they access the IBM products page will personalize their journey. Additionally, this page will help IBM better measure client interest and track engagement.
• By incorporating the demo into the product page, the user and sales journey is streamlined. There will be significantly less back and forth for the user to be able to explore the product and the product page itself.
• Incorporating UI elements into an interactive demo provides guidance on where to click and highlights key features. Navigational and informational components are especially useful and can take form as zoom in, point-and-click, and textbox elements.
• We leveraged storytelling through different personas and use cases, personalizing the demo so that users can envision how the product can directly help them with their industry or role-specific business needs. These personas can be directly informed by case studies.

Along with our work, I assist in creation of custom flat and isometric-style illustrations in Adobe Suite to be used across marketing collateral for IBM – here’s an example of one I did for our product demo project:

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Orange & Blue Film Festival

After researching historical film posters and film festival posters, I knew for the inaugural Orange and Blue Film Festival, I wanted to bring to life the magic of the mecca of film, Hollywood, with Gainesville. I knew I wanted to bring in classic identifiers of each city, incorporating the classic Hollywood sign on mountains, film camera, and film strips from Hollywood. I mixed these with palm trees, gators, the University Auditorium, and Century Tower, all popular and favorite things and locations of the University of Florida.

I also incorporated two important pieces of copy: “Film Begins Here” on Century Tower, and “The Inaugural Year” on a film strip running behind the collage to further integrate the two cities with the film festival. I also had the color scheme to stay true to the theme: Orange and Blue, so everything on the poster is shades of Orange and Blue to reflect that. I also applied a paper texture to imitate the vibe of a vintage poster.  

My poster was sold and proudly hung in the Harn Museum and Reitz Union during the Inaugural Orange & Blue Film Festival, and is now a collectors item for the University of Florida!

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UF Dean of Students Office

Position: Graphic Designer

Create all graphics needed – print, deck design, social, etc, for the University of Florida’s Dean of Students Office.

Main project was to create brand identity and complete redesign for the Annual Report.

Graphis Inc.

Position: Design Intern

Assist in layout and editorial design of Graphis Annuals and magazines. Lead visual design and assist in social media and marketing campaigns.

Currently assisting in editorial design of Poster 2024 Annual. Recently finished design animation and mock-up of Kit Hinrich’s latest book, Narrative Design. Featured on Graphis Website and socials.

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Rambler | LV Collective

Position: Corporate Marketing & Graphic Design Intern

Collaborated with branding and interior design firms on branding decisions, brand evaluation, and refinement. Design, coordinate, and execute design projects and marketing campaigns, including print and digital needs, such as interior and exterior leasing office signage, flyers, packaging, floorplan and siteplan decks, email campaigns, social media and website graphics.

Whistler | LV Collective

Position: Corporate Marketing & Graphic Design Intern

Design, coordinate, and execute design projects and marketing campaigns, including print and digital needs, such as interior and exterior leasing office signage, packaging, email campaigns, merchandise, floorplan and siteplan decks, flyers, social media, and website graphics.

Daydreamer Coffee | LV Collective

Position: Corporate Marketing & Graphic Design Intern

Design, coordinate, and execute design projects and marketing campaigns, including all business cards, flyers, social media graphics, merchandise, and collaborations between properties (Daydreamer x Sweetwater, Daydreamer x Whistler, Daydreamer x Rambler)

Merchandise:

Social:

Print:

Position: Director of Graphic Design

Brief: Re-brand the UF Panhellenic Council to reflect the emphasis on personal connection, valuing connections with loved ones not only within each of the 18 individual chapters within Panhellenic, but within the larger community of sisters found in Panhellenic. The UF Panhellenic brand serves as the primary resource for all information utilized by over 4,000 members and over 12,000 Instagram followers.

Execution: In 2023, I created a brand-new logo suite after 6 years of the same logo. In 2022, We came up with the campaign, Tell Your Sisters You Love Them, to reflect how bright, colorful, and fun it is to be a Panhellenic woman. I created the official brand guidelines, and redesigned all 18 gators for each chapter, making a guide for our assistant PR and graphics chairs to use to create custom gators. I direct and oversee the brand across the social media, website, print collateral, merchandise, informational items, and more.

Results: We increased our yearly merchandise sales by over 600%, and our branding and its execution led our Communications Directors Board to win the Panhellenic Strategic Branding Award at the Southeastern Panhellenic Leadership Awards, as well as recently receiving a Silver Student ADDY for illustration campaign.

2023 Rebrand

Logo Suite

Social Media

2022 Rebrand

Social Media